THE CASE STUDY
THE PERFORMANCES
THE RESULTS
The performance led to a 53% increase in Nissan Electric Car online searches, doubling its Share of Voice against electric car competitors. It gained massive reach with 70% engagement, 1,085,670 PR values, and a reach of 1,944,860.
Best of all, the Nissan LEAF Orchestra sparked positive sentiments about Nissan and its commitment to nature and sustainability.
THE BUZZ
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CANNES LIONS
Shortlist/ Entertainment Lions for Music/ 2022
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CLIO MUSIC
Silver / Use of Music in Innovation / 2022
Bronze / Branded Entertainment & Content / 2022
Bronze / Use of Music in Film or Video / 2022
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CLIO
Shortlist / Film 61-seconds to 5 mins / 2022
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CAMPAIGN BRIEF ASIA
TBWA\SMP Philippines Spreads Sustainable Holiday Cheer with the Nissan Leaf Orchestra
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ESQUIRE
Enjoy This Rendition of Silent Night Performed by the Leaf Orchestra
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ADOBO MAGAZINE
Campaign Spotlight: TBWA\SMP spreads sustainable holiday cheer with Nissan LEAF Orchestra
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THE MANILA BULLETIN
Nissan Introduces World’s First Leaf Orchestra
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BRANDING IN ASIA
Check Out the Leaf Orchestra in Sustainability Campaign from Nissan
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PHILIPPINE DAILY INQUIRER
TBWA Spreads Sustainable Holiday Cheer with Nissan Leaf Orchestra