About Me

Growing up, I was that kid that didn't have a "thing". 

I was terrible at sports, I didn't have an ear for music, and I definitely didn't get straight As in school.

I did, however, have a whole lot of ideas.

Looking for an outlet to share them to the world, I turned to writing—starting with scripts, making short films, and winning a few competitions along the way. That’s when I found my “thing”: storytelling.

I joined advertising to help brands tell their stories, growing from intern to senior copywriter at TBWA\SMP, working on Winston, Nissan, McDonald's, and OPPO. My work earned recognition from D&AD, Clios, New York Festivals, and even led me to present a winning case at Cannes Lions.

At Publicis Groupe Singapore, I joined the regional PGONE team, working on Olay, Pantene, Head & Shoulders, and Rejoice. In just two years, I represented Singapore at Young Spikes and Cannes Young Lions in 2023 and 2024.

Fueled by coffee and curiosity, I’ve developed a hunger to create work that matters—and I’m just getting started.

Work Experience

Regional Copywriter → PGONE Publicis Groupe Singapore, 2022 - current

Senior Copywriter → TBWA SMP, Philippines, 2021–2022

Copywriter → TBWA SMP, Philippines, 2017–2020