About Me

Growing up, I was that kid that didn't have a "thing". I was terrible at sports, I didn't have an ear for music, and I definitely didn't get straight As in school.

I did, however, have a whole lot of ideas.

Desperate for an outlet to tell them to the world, I turned to writing. Starting off with scripts, I created short films, joined competitions, and by some stroke of luck, won them too. It was then that I finally found my "thing". It was telling stories.

I joined advertising because I wanted to help brands tell their stories. I went from intern to senior copywriter in TBWA SMP working on accounts such as Winston, Nissan, Del Monte, McDonald's, and OPPO . Here, I was able to create campaigns recognized by D&AD, New York Festivals, Clios, and even got to present a winning case at Cannes Lions.

I moved to Publicis Groupe Singapore to join the regional PGONE team working on brands such as Pantene, Head & Shoulders, Rejoice, and Safeguard. In just two years, I won and qualified to be Singapore’s representative for Young Spikes and Cannes Young Lions in 2023 and 2024.

Through the countless cups of coffee, late nights, and job orders, I developed a hunger for creating impactful work and using my creativity for good. And now, I'm just as hungry for more.

Work Experience

Regional Copywriter → PGONE Publicis Groupe Singapore, 2022 - current

Senior Copywriter → TBWA SMP, Philippines, 2021–2022

Copywriter → TBWA SMP, Philippines, 2017–2020