iT’S NOT LUCK. It’s PANTENE.
In 2023, Pantene launched its newest regional brand platform “It’s not luck. It’s Pantene.” A platform about overcoming the irrational fear of hair’s uncertainty by not leaving things to chance with Pantene. The campaign was launched with two films in the Thai market featuring popular actress, Yaya Superbund.
PANTENE TOTAL DAMAGE CONTROL
Thais have a strong belief in fate and destiny.
The same belief extends to their hair.
All the styling and bad stuff you do will surely show up in your hair's future.
Damage is an inevitable fate, right?
NOT with Pantene Total Damage Care.
It’s the only shampoo with micro Pro-Vitamins that rebuild hair from the core.
So you can finally put your hair’s fate in your own hands.
It’s not luck. It’s Pantene.
PANTENE HAIR FALL CONTROL
Each night you hope and wish and pray that
you'll wake up to a great hair day.
But every morning, you wake up filled with uncertainty.
Is today the day that my hair will fall?
Stop wishing and be sure.
Only with Pantene Hair Fall Control.
Rebuilds hair from the core for 10x Less Hair Fall.
So you wake up to strong and healthy hair every day.
It’s not luck. It’s Pantene.