Julia Barretto is one of the most bashed Filipino celebrities online. Instead of backing down, we turned the hate into a statement against bullying to launch the new OPPO F7.

 We used the actual negative comments posted about her online and turned it into a film. Just like the OPPO F7’s AI technology, the campaign showed how those who know you best will always see your true beauty.

 Within just two weeks of launch, the campaign became OPPO's most engaging content. It sparked online discussions about online bullying.